changes based on jtbx's review

A single sentence per line

README.md

@@ -39,8 +39,7 @@ To build the website and run a development webserver, execute:
 hugo server --buildFuture --buildDrafts
 ```
 
-Note: the flags `--buildFuture --buildDrafts` makes Hugo process all content, even if the `publishDate` is still in the future, or the content is marked as `draft: true` in the frontmatter.
+Note: the flags `--buildFuture --buildDrafts` makes Hugo process all content, even if the `publishDate` is still in the future, or the content is marked as `draft: true` in the frontmatter. You usually want these flags, especially if you are preparing content that should only be shown after a certain date.
-You usually want these flags, especially if you are preparing content that should only be shown after a certain date.
 
 Also see [Submitting Your Content](#submitting-your-content) below.
 
@@ -64,8 +63,7 @@ You should always set these frontmatter fields:
 #### Add a Blog Entry
 
 Blog posts (the archetype is called `article`) should be used for information that will be relevant for a longer period, for example explanations about technical, political or cultural topics.
-Articles will be shown for a few days on the home page.
+Articles will be shown for a few days on the home page. The [blog page](https://hamburg.ccc.de/blog/) shows all posts, newest first.
-The [blog page](https://hamburg.ccc.de/blog/) shows all posts, newest first.
 In addition, the `tags:` can be used to find blog posts about certain topics.
 
 To create a new general blog post, run a command like this:
@@ -104,20 +102,15 @@ Blog posts from before 2024-01-22 were imported from the previous website and ha
 
 #### Submitting Your Content
 
-After creating the new content, or making changes to existing content please commit your changes with a meaningful commit message to a fresh branch.
+After creating the new content, or making changes to existing content, please commit your changes with a meaningful commit message to a fresh branch. Name the branch in a way that makes it easy to understand what the changes are, for example, the title of your new blog post.
-Name the branch in a way that makes it easy to understand what the changes are, for example, the title of your new blog post.
 
-Push the branch to git.hamburg.ccc.de, and create a new pull request.
+Push the branch to git.hamburg.ccc.de, and create a new pull request. Invite reviewers, or post the link to the PR to the [#infrastruktur:hamburg.ccc.de](https://matrix.to/#/#infrastruktur:hamburg.ccc.de) Matrix channel.
-Invite reviewers, or post the link to the PR to the [#infrastruktur:hamburg.ccc.de](https://matrix.to/#/#infrastruktur:hamburg.ccc.de) Matrix channel.
 
-The changes you have made will be deployed to the staging website automatically (this might take a minute or two).
+The changes you have made will be deployed to the staging website automatically (this might take a minute or two). See the comments in the PR for the link to your preview. You and the reviewers can use the link to preview the changes.
-See the comments in the PR for the link to your preview.
-You and the reviewers can use the link to preview the changes.
 
 If you have set a `publishDate` to a date and time in the future, the preview will show the content as it would appear then.
 
-Once at least one reviewer approves the PR, it will be merged and pushed to production.
+Once at least one reviewer approves the PR, it will be merged and pushed to production. This usually takes less than five minutes.
-This usually takes less than five minutes.
 
 #### Populate the Event Calendar