diff --git a/README.md b/README.md
index 2df1622..be332bf 100644
--- a/README.md
+++ b/README.md
@@ -148,7 +148,7 @@ params:
   favicon: ""               # Relative path to favicon in json feed, no leading slash.
   feedlinks: true           # Show feed links in the footer.
   footer: "A [example.org](https://example.org/) production."
-  icon: ""                  # Relative path to icon in json feed, no leading slash.
+  icon: ""                  # Relative path to icon in json feed and JSON-LD, no leading slash.
   image: ""                 # Relative path to site image in JSON-LD, no leading slash.
   imageMaxWidth: ""         # Max width for images added via figure shortcode.
   jquery: true              # Add jQuery
diff --git a/layouts/partials/section_json_ld.html b/layouts/partials/section_json_ld.html
index 559da9e..26e5e33 100644
--- a/layouts/partials/section_json_ld.html
+++ b/layouts/partials/section_json_ld.html
@@ -23,7 +23,13 @@
     "publisher": {
       "@type": "Organization",
       "name": {{ .Site.Title }},
-      "url": {{ .Site.BaseURL }}
+      "url": {{ .Site.BaseURL }},
+      {{ with $.Param "icon" -}}
+      "logo" : {
+        "@type": "ImageObject",
+        "url": {{ . | absURL }}
+      }
+      {{ end -}}
     }
   }
 </script>
diff --git a/layouts/partials/single_json_ld.html b/layouts/partials/single_json_ld.html
index 7951629..7e093a8 100644
--- a/layouts/partials/single_json_ld.html
+++ b/layouts/partials/single_json_ld.html
@@ -26,7 +26,13 @@
     "publisher": {
       "@type": "Organization",
       "name": {{ .Site.Title  }},
-      "url": {{ .Site.BaseURL }}
+      "url": {{ .Site.BaseURL }},
+      {{ with $.Param "icon" -}}
+      "logo" : {
+        "@type": "ImageObject",
+        "url": {{ . | absURL }}
+      }
+      {{ end -}}
     }
   }
 </script>