diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index d39087e..d7034de 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -20,6 +20,13 @@ build_job:
 deploy_job:
   stage: deploy
   script:
-    - /bin/false # not implemented
+    - DEBIAN_FRONTEND=noninteractive apt install --no-install-recommends -y -qq -o=Dpkg::Use-Pty=0 openssh-client rsync
+    - umask 0077
+    - mkdir $HOME/.ssh
+    - eval $(ssh-agent -s)
+    - echo "$RSYNC_TARGET_SECRET_KEY" | ssh-add -
+    - echo "[$RSYNC_TARGET_HOST]:$RSYNC_TARGET_PORT $RSYNC_TARGET_HOST_KEY" > $HOME/.ssh/known_hosts
+    - rsync -av --delete -e "ssh -p $RSYNC_TARGET_PORT" public/* "$RSYNC_TARGET_USER@$RSYNC_TARGET_HOST:/"
   only:
     - master
+    - hugo